Brand strategy is a long-term plan for attracting customers to your health & wellness brand. It helps you achieve your business goals through positioning, messaging, and defining what makes your brand unique. Your brand strategy will motivate customers to purchase your products or use your services. Once your brand plan is complete, we use it as a road-map for your visuals: logo design, colors, label designs, packaging design, website presence, and social media graphics.
When your health and wellness business has a solid brand strategy in place, you can easily position your brand as the best option for your target customers, demonstrate your company’s expertise, and rise above your competition.
Brand Strategy
Your brand strategy includes:
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Mission & Vision
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Core Values
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Positioning & Messaging
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Competitor Research
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Brand Attributes & Voice
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Target Profiles
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Customer Journey
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Brand Goal Alignment
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Content Strategy
Visual identity
Once we have your brand strategy document in hand, we translate your business’s brand plan into visual designs. These designs will reflect your brand’s voice and attributes while focusing on your ideal client’s persona. The goal is to create branded visuals that instantly attract your target customers and inspire them to visit from you.
Your brand identity will consist of
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Logo Design
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Color Palette
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Typography
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Illustrations and patterns
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Brand Book
Print and packaging design
Your product visuals can make or break your business. Based on your unique brand strategy and identity designs, we expand your brand’s visuals into:
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menus
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postcards
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coffee cups, napkins, coasters, match boxes and more
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gift cards
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take away bags
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signage (toilets, door hangers and more)
We focus on understanding your ideal customers and use our industry expertise to create packaging design that attracts your target customers and motivates them to buy your health and wellness products.
White label merchandise
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